Last updated: October 9, 2026
These terms are an agreement between you and SILMA LLC, a Washington limited liability company, 522 W Riverside Ave Ste N, Spokane, WA 99201-0581, United States ("Silma", "we", "us"). They govern your use of Silma at silma.app and app.silma.app (the "Service"). By creating an account or using the Service, you agree to these terms and to our Privacy Policy. If you use the Service for a business, you accept these terms on its behalf and confirm you have authority to do so. If you do not agree, do not use the Service.
Silma is an AI-powered content research tool for short-form video. It includes analysis of Instagram, TikTok, YouTube and Facebook videos, Pre-Check (an AI review of your own draft before you post), tracking of public accounts, Discover (a library of high-performing public videos), Silma (an AI assistant for content strategy), brand profile tools, and optional connections to your own Instagram, YouTube and TikTok accounts. Features vary by plan and may change over time.
You must be at least 18 years old and able to form a binding contract to use the Service. By creating an account you confirm that you are. If we learn that someone under 18 has an account, we will close it and delete its data as described in the Privacy Policy.
Give accurate information when you sign up and keep your sign-in details secure. You are responsible for activity on your account. One account per person: do not create extra accounts to get around plan limits. Tell us at support@silma.app straight away if you think someone else has accessed your account.
You agree not to:
You keep ownership of what you upload or create: video drafts and frames, brand profile, brand documents, notes, and content you make from our suggestions. You give us a limited, non-exclusive licence to host and process that content only to provide the Service to you. We do not use your content to train AI models. Pre-Check frames are deleted automatically within 48 hours.
The Service shows and stores copies of publicly available posts made by other people (for example in Discover, in tracked accounts, and in videos you save) so you can study them. Those posts belong to their creators. They are provided for your own research and analysis only. If you download, copy, or reuse any of them, you are responsible for having the rights to do so. Creators who want their content removed can follow the steps in Copyright and removal requests.
The Service uses AI (Anthropic's Claude models) to generate analysis, suggestions, and chat replies. Silma, the assistant you chat with, is an AI, not a human. AI output can be inaccurate, incomplete, or unsuitable for your situation, and similar output may be given to other users. It is information, not professional advice. Check anything important before you rely on it; you are responsible for what you publish.
If you send us feedback or ideas about the Service, you give us a royalty-free, worldwide licence to use them without restriction or payment to you. You waive any moral rights in that feedback to the extent the law allows.
EU and UK consumers: if you live in the EU or UK and subscribe as a consumer, you have the right to withdraw from your subscription within 14 days of buying it without giving a reason. To withdraw, email support@silma.app within that period. Because the Service starts immediately, by starting to use it within the 14 days you ask us to begin performance straight away and acknowledge that you lose the right of withdrawal for the part of the Service already provided. If you withdraw, we refund the payment minus an amount in proportion to what you used before you told us.
Each paid plan includes a monthly allowance of credits (currently 200 on Lite, 600 on Starter and 1,500 on Pro). AI actions use credits: a chat message uses 1, analysing a video you already saved uses 4, a Pre-Check uses 5, saving a video uses 8, and analysing a new video from a link uses 12. Credits reset on the 1st of each month (UTC) and unused credits do not roll over. If we cannot fetch a video you submitted, we return the credits for it. Plans also have limits on brands, tracked accounts, and connected accounts, shown on the pricing page. Credits have no cash value, cannot be transferred or exchanged, and end when your subscription ends. We may change credit costs or allowances with notice.
The Service, including the Silma name, logo, product design, software, and the Silma assistant persona, belongs to SILMA LLC and its licensors. These terms give you a limited, personal, non-transferable right to use the Service while your subscription is active. You may use the analysis and suggestions you receive for your own content, but analysis is not guaranteed to be unique to you.
We respect intellectual property rights and respond to notices of alleged infringement under the US Digital Millennium Copyright Act (17 U.S.C. 512). If you believe content on the Service infringes your copyright, or you are a creator who wants your public post removed from Silma, send a notice to our designated agent: SILMA LLC, Attn: Copyright Agent, 522 W Riverside Ave Ste N, Spokane, WA 99201-0581, United States, support@silma.app. Our full policy, including what a notice must contain, how counter-notices work, and our repeat infringer policy, is at Copyright and removal requests. We will terminate, in appropriate circumstances, the accounts of users who repeatedly infringe.
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. We do not promise that the Service will be uninterrupted, error-free, or that it will grow your audience or sales. We are not affiliated with Instagram, Meta, TikTok, YouTube, or Google. If you connect a YouTube channel, your use of that connection is also subject to the YouTube Terms of Service. Nothing in these terms limits rights you have as a consumer that cannot be limited by law.
To the maximum extent the law allows, SILMA LLC will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill. Our total liability for any claim arising from these terms or the Service is limited to the amount you paid us in the 12 months before the claim.
You agree to indemnify and hold harmless SILMA LLC, its members, and their successors and assigns from any claims, liabilities, damages, losses, or expenses (including reasonable legal fees) arising from your use of the Service, your breach of these terms, or your infringement of anyone else's rights.
We are not liable for any failure or delay caused by circumstances beyond our reasonable control, including outages at third-party infrastructure or platforms, internet disruptions, natural disasters, or the actions of third-party providers.
You can stop using the Service at any time, cancel your subscription in Settings, and ask us to delete your account by emailing support@silma.app. We may suspend or close your account if you breach these terms, including repeated copyright infringement, or if we must for legal reasons. Where reasonable, we will tell you first. Sections 6, 11, 13, 14 and 15 survive termination.
These terms are governed by the laws of the State of Washington, United States, without regard to conflict of law principles. Any dispute arising from these terms or the Service will be resolved only in the state or federal courts located in Spokane County, Washington. If you are a consumer in the EU or UK, you also keep the protection of the mandatory laws of your country and may bring a claim in your local courts.
We may update these terms. For material changes we will email account holders at least 14 days before they take effect. If you keep using the Service after that, the new terms apply; if you do not agree, cancel before they take effect.
SILMA LLC, 522 W Riverside Ave Ste N, Spokane, WA 99201-0581, United States. Email: support@silma.app.
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